Google AdWords has driven off a lot of small online marketers, but there are still great opportunities there for you. If you are new, then the worst thing you can do is start without having learned what you need to do. If you’ve never worked with AdWords before, then it’s obvious that you’ll have to get educated about it, first. If you have never done it, then there is no substitute for experience, and of course that takes time to acquire. Here are a few simple to apply tips that you can use right away to get the most out of your AdWords campaign.You don’t have to adjust your campaign that much in order to notice a difference. For instance, just by taking a few words from your ad might help to get better traffic. Or, just by modifying your headline somewhat, you will get more clicks. Spend some time testing your ads. Determine what drives the best results. Try to get your ads to do better, even when they get good traffic. Keep tweaking it while you can. This is so that you’re able to improve your results as time goes by. Your copy should contain plenty of power words. Power words appeal to the feelings and emotions of your target audience. They tend to make your ad copy look and feel more powerful. In order to improve the click through rate of your ad, you should take the necessary steps to add more such words to it. If you include too many words, though, you make the copy irrelevant, which dilutes the power of your copy. Your advertising copy needs to be as focused as possible so that it will actually stand out from all of the other copy that is competing for your readers’ attention. When you use the right kind of power words, you’ll have a much stronger impact on your readers.A small tip that can boost your click through rate by as much as eighty percent is capitalization. That is true; capitalizing the first letter of every keyword will get your audience’s attention. Your ad needs to stand out from the rest, and this an effective way to do that. Just make sure you’re not capitalizing words like ‘and’ or ‘in’ because these are connectors. You should concentrate of the key words of your advertisement. Although this might appear to be something very simple, it is actually very important when it comes to the click though rate of your ad. If you put effort into learning the basics, you can really use AdWords to your advantage. Achieving long term success with AdWords is not difficult, you just need to know where you’re going. Being aware of the basics will help you immensely in becoming a better AdWords advertiser. Everything that is done to improve your AdWords campaigns will help you get a better ROI. Do not let your impatience get in the way and cause you to rush the process. You can lose a lot of money with AdWords, so do things right.